15 Seconds A Lifetime
15 Seconds A Lifetime is a feature length documentary that is based around the world of TikTok in India during 2019-2020. It's a coming-of-age film about a youngster's chase towards getting famous regardless of the support from peers and his family.
Director: Divya Kharnare
Outside China, India was the biggest market for TikTok. In 2019, the app was downloaded 323 million times, accounting for 44% of the app's total downloads that year.
Mayur Natekar, a hip, young adult residing in the suburbs of Mumbai discovers the app and gets obsessed with it. Looking at others who have prospered in life due to Tiktok, he too aspires to achieve something, no matter what.
The family of four, including Mayur, his brother and his parents see a dream of escaping from their harsh realities. They support and cheer Mayur in every possible way to become a digital star but soon Mayur’s obsession with the virtual world starts taking a toll on his realities.